Sincerely Vegetarian

Sincerely Vegetarian Food Supplier Sdn Bhd was established in 1991, packing in more than 30 years of experience in the production of vegetarian food, and cementing itself as one of the earliest brands in Malaysia to undergo specialization in the industry.
Apart from its local engagement, its business has since expanded globally, making its mark in countries like Thailand, Singapore, Indonesia, Taiwan, Hong Kong, Australia, the United States, and Canada.

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Origins of Sincerely Vegetarian

The founder of Sincerely Vegetarian – Mr. Tan Kee Peiw has been a vegetarian for half a century. Prior to 1970, vegetarian food was uncommon and not highly advocated - it was scarce and its flavour bland. Despite this, Mr. Tan founded Sincerely Vegetarian Food Supplier Sdn. Bhd. to promote egetarian cuisine, develop delectable vegetarian food, and provide vegetarians peace of mind with healthier choices. These three notions thus became the underlying mission of his enterprise.
The second-generation successor: Mr. Tan Chee Hian graduated from Huaqiao University in Fujian Province, China, majoring in Food Chemistry. During his study, as he explored the many differences between meat and vegetarian food, he realized that vegetarian food is in grave need of keeping up with the times. He actively conducted in-depth market research and constantly improved the science and technology of Sincerely Vegetarian’s manufacturing methods to enhance its produce. From the selection of raw materials to production, cooking, environmental sanitation, and food packaging, modern technology is used to uphold strict standards. Moreover, all ingredients are free from any kind of preservatives to ensure Sincerely Vegetarian is in compliance with World Food Safety Organization standard.

Our Perseverance

In the present day, vegetarianism has become a food culture that is both healthy and environmentally conscious. In its effort to promote vegetarian food, Sincerely Vegetarian adheres to strict requirements on its own products. For example, "Vegetarian Hong Kong Style BBQ" is famous for its juicy, tender meat-like texture, perfected by a realistic imitation of the shape and structure of the real Char Siu, leaving customers in awe. In addition, all products under Sincerely Vegetarian also abide by a stringent level of quality control, with many production procedures still carried out manually: from slow-cooking to blast freezing packaging, each step is performed with the utmost care to maintain a uniform high-quality produce.

Our Quality

The main ingredient of Sincerely Vegetarian is gluten, with all its products adopting high-gluten wheat flour as its base. Even with thorough washing, it retains its rich plant-based protein and contains iron, calcium, phosphorus, and potassium alongside other microminerals. Its high-protein, low-fat harvest is more effective than those of lean pork, chicken, eggs and the majority of soy products, which proves to be in tandem with the concept of a modern healthy diet.

Our Certifications

Sincerely Vegetarian products are Hazard Analysis Critical Control Point (HACCP) certified in compliance with the environmental safety and hygienic requirements. Moreover, the enterprise is also certified Halal by the Islamic Food Research Centre (IFRC) and World Halal Council (WHC) members, classifying its products fit for Muslim consumption.

Services of Sincerely Vegetarian

As a full-scale manufacturer and distributor, Sincerely Vegetarian also provides OEM services, allowing those who intend to engage in their own vegetarian brand business to obtain more suitable ingredients. Besides that, Sincerely Vegetarian expanded its range of offerings to cater to both vegan and Lacto-Ovo-Vegetarians.

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